At the age of 4, before I could even spell properly,I began writing and illustrating my folded paper books, with my drawings. At the age of 17, I got my first job as an art director. I never questioned wanting to be an artist, as my grade school art teacher helped get me a scholarship to art school. Thereafter, I continued to work in the profession, and, alongside scholarships, earned my way through college.  

Working at agencies and corporations, I began to understand that a designer’s role in marketing is, not only, designing to make something beautiful, but also, communicating a clear message to the audience, using all the design tools at her disposal.

Thus, I learned to provide leadership with my vision, thinking, expertise, and hands-on participation, geared to help produce innovative work on all platforms. This most often involved collaborating across the globe to define goals and doing user research. The content could then be made usable following best design practices, and usability tenets of consistency, visual clarity, familiarity, feedback, flexibility and efficiency.

I’m persistent in learning, trying to go deeper to understand users, and always working on getting more insights how I could help make an application or website better.