Redesign, branding, new features, usability, & marketing for FIS enterprise SaaS Applications
MY ROLE - principal UX UI Designer, Art Director on team of 10 - dept manager, engineers, and developers.
COMPANY GOALS - new features, branding, usability and design added to existing and acquired financial applications, and work towards making SyndTrak the best collateralized loans SaaS application.
MY PROCESS - Research based on thousands of global users. Upgrades in stages so as not to alienate current users. Iterating with sketches, ,high-fidelity prototypes to documentation, assets & delivery.
RESULTS - Dozens lof new features; FIS made new acquisitions, all of which I synthesized into the overall branding and design. Help desk calls were dramatically reduced and SyndTrak was recognized as the best in in class app.
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